Sunday, March 16, 2014

Tapping into international markets: Website localization.

With the technological advances of today, the ability for businesses to do business in international markets has increased exponentially. Online commerce has made it possible for businesses of all stripes to forgo many of the overheard costs that traditional retailers face.




Markets in English speaking countries are easy to tap into if your site is already in English. Tapping into foreign language marketshowever, presents a greater challenge. The language barrier must be dealt with before you can start acquiring business from countries where English is not the official business language. If potential customers landing on your site for the first time cannot read your site or navigate through it, they won't buy your products or services. One solution to this problem is localizing your website to allow your potential customers easy access and navigation while viewing your site, and allowing you to tap into markets that you could have never reached before.

The first step to localizing your website, giving your visitor's a unique surfing experience is by finding the right translation agency or translator that is familiar with the process of localizing products and services according to customs, habits, and most importantly, language.

Localizing your website to your customers preferences shouldn't cost you an arm and a leg with the right translation company or agency. However, it should be noted, depending on your requirements, you can expect the cost for localizing your company's website to cost more with the addition of added languages to your site's preferences. However, the costs of localizing your website is well worth the cost and will prove to be benefit as you begin to attract new customers that you did not reach before.

Concordis Language Services offers localization services, by providing clients looking to localize their websites with some of the best services, products, and most importantly with some of the best translators in the field of website localization.

If you are interested in localizing your company or organization's website, contact Concordis Language Services to inquire about our localization products and services. We offer free service quotes to all potential clients.

Don't just Machine Translate your website, localize it! 

All the best,